About Us
The name, Jae Ciru, is a harmonious blend of cultures and meanings. “Jae,” derived from Korean roots, signifies ability and talent, while “Ciru,” of African origin, encapsulates the concept of being beautiful inside and out. The name serves as a guiding ethos for our brand, symbolizing the emotions we aspire to evoke in those who adorn our collections.
Jae Ciru embodies affordable luxury, a lifestyle brand designed to elevate your style. Rooted in diversity and inclusion, we proudly declare ourselves as a minority-owned small business, committed to providing unique and high-quality jewelry and accessories that complement the diverse personalities of our customers.
Our collections are carefully crafted and selected to transcend mere adornment, aiming to be a reflection of your individuality and a source of empowerment. Each piece tells a story, drawing inspiration from the rich tapestry of cultures and the innate beauty found in diversity. Welcome to the world of Jae Ciru, where we invite you to embrace the essence of being beautiful – inside and out, just for you.